Clik here to view.
The Long Tail of the Net – Just How Important is it?
Charles Buchwalter, Senior Vice President, Research & Analytics There has been much talk in the Internet industry around the importance of the “long tail” (niche content and service-oriented sites)...
View ArticleClik here to view.
Social Media Stats: Myspace Music Growing, Twitter’s Big Move
As Myspace.com continues its strategic move toward becoming an “entertainment portal,” the growth to Myspace Music should help cement their presence in this space. Since the site’s launch in September...
View ArticleSocial Networking and Blog Sites Capture More Internet Time and Advertising
Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In...
View ArticleThe More Affluent and More Urban are More Likely to use Social Networks
If you’re in the U.S. and are using a social network like Facebook, MySpace or LinkedIn, chances are you’re more affluent and more urban than the average American according to Nielsen Claritas, which...
View ArticleClik here to view.
Is Social Media Impacting How Much We Email?
Jon Gibs, VP, Media Analytics In the past, we discussed ways that social media has transformed the internet, having been so bold to say that social networks fundamentally changed the way we consume...
View ArticleClik here to view.
Social Media: The Next Great Gateway for Content Discovery?
Jon Gibs, VP Media Analytics In the beginning there were ISPs, which then gave way to portals ― aggregators of content and links ― which then led to the rise of “search” as the dominant form of...
View ArticleClik here to view.
Social Norms? Twitter Users Follow the 79/7 Rule in the U.K.
Alex Burmaster, Communications Director, UK & EMEA, Nielsen’s online division The Pareto principle, more commonly known as the 80/20 rule, is the idea that roughly 80 percent of activity will be...
View ArticleClik here to view.
For Social Networking, Women use Mobile More Than Men
In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men. And while social networking is commonly thought of...
View ArticleClik here to view.
Global Audience Spends Two Hours More a Month on Social Networks than Last Year
On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year. While the U.S. boasts the...
View ArticleClik here to view.
Facebook and Twitter Post Large Year over Year Gains in Unique Users
Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S. Globally, the total minutes spent on social networks monthly...
View Article
